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Haribo

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HARIBO is a German sweet goods manufacturer. The company name is an acronym, which Hans's latch plate created when establishment in the year 1920. It sits down together from the two first letters of its pre and surname as well as the city Bonn, in whose quarter Kessenich production is settled (Hans's latch plate Bonn).

History

Hans's latch plate invented two years after foundation of a firm the forerunner of the gold bears (at that time "dance bears "). Today Haribo beside its well-known bears manufactures all kinds of fruit rubbers, drops and Lakritzerzeugnissen.

After the death of Hans's latch plate the company changed into the hands of his sons Hans and Paul. Hans's latch plate June. leads the enterprise, while Paul Riegel leads the research and product development and so well never in the public arises.

Haribo produces with approximately 6,000 coworkers in five enterprises in Germany and 13 further in Europe. Seat of the enterprise is Bonn. Haribo products are driven out in more than 100 countries (conditions June 2003). In October 2003 Hans's gave latch plate June. in the WDR it admits that its nephew Hans latch plate (* 1956) is to become its successor. At present Hans latch plate leads still the enterprise into France for the company Haribo and for the gold bears in particular recruits since 1991 the German television moderator Thomas Gottschalk as Testimonial. The special length of this advertising partnership was recompenced in January 2006 with an entry in the Guinness book of the records.

Beside Haribo also the marks Maoam, and Dulcia belong to the enterprise.

Products

Gold bear, Phantasia, Tropi Frutti, Color Rado, Happy Cola, Rotella snails, wine country, Konfekt, pico Balla, child Schnuller, Primavera strawberries, mini Rado, Vampire, Bumix, Rotella Fruchtschnecken, Happy Cherries, Stafetten, Berries, sour beans, Quaxli Schlmpfe, white mice, Balla Balla, giant strawberries, giant queues, sour cucumbers, sour Pommes, Cola queues

Trivia

Haribo has with the advertising slogan and song "Haribo makes children glad and adults likewise "since 1962 recruited. In accordance with an inquiry of Kabel1 this is the most well-known advertising slogan in Germany. The Texter received 20 D-mark as remuneration, whereby the advertising slogan makes "Haribo children gladly "already 1935 developed. Song and Slogan were translated into some languages.

The former emperor Wilhelm II. praised the gold bear on as the piece of gloss of the Weimar Republic.

Legendarily since 1936 in each case at the beginning of of Octobers the taking place conversion actions of Kastanien and acorns are. Children know gathered to Bonn firm camps in the conversion course of 10:1 (acorns: 5:1) against Haribo commodity exchange. The Kastanien and acorns serve as winter fodder for the animals in the Riegel' hunting grounds and further game enclosures. Meanwhile ten thousands from Germany and neighbour states take part in this action.