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Incompatability hypothesis is a term from the economic science. After the considerations and work of Michael E. Porter in the area of the competition strategy can aim at a company not at the same time as low a price as possible and as large a auxiliary use for the customer as possible. It does not run thereby the risk a sufficient profit to obtain and "“between the chairs"” too turned out and/or into the condition so-called "“stucco into the Middle"” fall.

In the context of the discussions around the hybrid strategies Porter revised this strict opinion later. To call also the Outpacing Strategies beginning is in this connection.


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