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The information market is a market place on the information supplier and information after questioner for the change of information meets.

This can take place electronically, i.e. over Internet e.g. by the knowledge platform the Wikipedia or also physically e.g. as trade fair.

Information markets are beside commercial markets also partial markets of general electronic markets. Electronic markets support the trade with goods of each kind. Information markets however realize themselves over the exchange of information products and - services (information goods).

Purpose

The offer at available realizations and technologies becomes ever more extensive and at the same time ever more complex in quantitative and qualitative regard. It requires for technically qualified and experienced specialists, who must possess information authority; i.e. knowledge of the information market, in the special of the forms of production, dressing, distribution, switching and use of knowledge and information. In the consequence from the necessity information developed to concentrate and far to marked out its own market. Often the information economics, marketing of knowledge, is seen general already as the fourth sector apart from agriculture, industry and services.

Application

"“One differentiates with information markets traditionally between specialized information technical and public markets. However the borders between these two markets become are however, by the convergence effects of the Internet, flowing. Specialized information markets make achievements (information goods), those usually to the informational security available of professional acting (in economics, science, politics, media, etc.) serve. On public markets around the consumption of information goods (music, films, literature), their use is as purpose into itself is thus seen."” (Rainer Kuhlen)

As far as the information market is locally held, reminds he is thus not virtual in the structure of a commercial market with single offerers, who are to information after questioners at the disposal. Offered for the further dressing of the information film scripts so mentioned can give a way given after specialized technical or question circles to the information after questioners by the information market. These film scripts are available on fairs often in the form of printed fair leaders. A moderator knows the information capacity further on the visitor zuschneidern, by selecting that for the visitor fitting contents and so the sum of the information contents for the information after questioner massschneidert.

The information broker takes a special place under it, who offers different information bundled. It was shown that additionally offered information goods increase the selection for each consumer. Thus the chance that an information good is offered for the covering of the need for information, rises and/or rises the selection, if several competitive goods are offered. These effects increase the expected use of the consumers by the participation in the market and attract thereby additional consumers. For the information supplier the number of potential consumers, which can concentrate information broker on itself, is decisive. More consumer it lead to a higher chance that the offered information good is needed, which leads to an increase of the expected use of the offerers. This increase leads to the fact that additional offerers join the network, and that thereby the selection for consumers becomes larger.

Summarized one can note that the use of a broker and thus the demand for its switching achievement depend on the following aspects:

  • The characteristics of the market. The more unclear the market is, and the higher by it the search costs are, the more strongly the network effects from the size of the market are absorbed, and the more use can offer the information function of a broker.
  • The characteristics of the information channel of the broker. The clearer and more completely the broker consumer informed about offers, the smaller the search costs become, and thus the network effects and the developing use are increased.

Pro and cons

Advantages

  • Bundling of specific information at a place
  • with public and trade fairs also temporal concentration of specific information
  • from bundling of information in the market a use increase for information after questioners results
  • the information market offers possibilities Gleichgesinnte and co-operation partners at the information market to find
  • the information market is source for innovation beginnings

Disadvantages

  • Entrance costs, in order to participate at the information market
  • Information flooding and/or generalization of the information with to broad platforms or meetings
  • Information market can serve as source for plagiarisms
  • potential high information concentration by information brokers
  • potential Auschliessbarkeit of information suppliers of a specific information market by the administering information broker

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