Whether an innovation is successful, and it to become generally accepted can, decides in the last stage of the innovation process. The introduction on the market and the sales figures indicate, how newly developed technologies intersperse themselves and the costs connected with the development pay.

To the observation of success and failure the enterprises involved by new introductions by substantial meaning comes, since creativity and have general economical use, for which innovative enterprise however only the economic of importance is.

It is important to objektivieren the influences relevant for success. Thus one puts to innovation managers of tools into the hands, in order to be able to observe the market and bring innovation projects promptly into a form corresponding to real market conditions. These tools are the innovation-economical success factors. Thereby the Sicherstellung of market justice, time justice and cost justice is most important.

Market justice

Corresponding to real market conditionsness means that an innovation fulfills the function and capacity demanded by the user, in particular expectations of price, quality, needs, security and further psychological factors.

Time justice

Of time-fair innovations one, if research and development bring a new product to the economically optimal time on the market, speaks thus neither before consumer acceptance is present, nor after others before comes.

Cost fairness

With innovations costs of the research and development, of production and the service arise. These are only difficult to calculate and assign. Cost fairness arises, if the entire costs are minimized with given function and quality requirements.

Risks

The risks, which exist for a project and which oppose the success factors, consist of the technical risk, the time risk, the costing and to the utilization risk.

For the failure of innovations different causes can be of importance, for example missing or insufficient marketing, market analyses, false estimates of the costs, to strong competition or bad Timing for the product introduction.

See also

• Innovation
• Innovation obstacle
• Product innovation
• Innovation culture

Articles in category "Innovation-economical success factors"

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