The innovation psychology is a subsection of the organization psychology, which concerns itself with experiencing and holding back humans in organizations. An organization is regarded thereby as a system from humans and technologies, whose process is by regulations structured and temporally stable. The activities are aligned to a certain purpose or a goal. The organization psychology examines the following in organizations to observing relations: A) between the individual and it tasks posed of b) between the individual and its social surrounding field C) between the individual and the formal organisational structure
The organization psychology is located in close connection to other ranges, like the basic subjects of the psychology (differential psychology, social psychology, general psychology) in addition, the management economics to e.g. become acquainted with in order the organization possibilities of different organisational structures.
The innovation psychology concerns itself with experiencing and holding back humans during an entire innovation process.
Innovation thereby a product or a procedure is called, which is new in the result, i.e. itself in relation to the preceding condition noticeably - however to determine the actual differentiates and to marked out is. Innovations, which cannot show a market success, are only inventions.
The idea always gives the start of the innovation process: Without idea no innovation. The entire innovation process extends from the generation of idea over decision making up to the conversion and marketing of the innovation. During the generation of idea v. A. of aspects of the general psychology, like data processing and motivation, come in addition, aspects of the differential psychology, like creativity and intelligence to carrying. Decision making however is usually based on group processes, so that the social psychology can be consulted here. With the conversion and marketing of the innovation topics stand such as guidance and advertising effect in the foreground, which appear in the applied social psychology.
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