Johnnie Walker is manufactured the mark of a world-well-known Scottish whisky13_0_ whisky by dia. geo PLC.

History

The beginning under John Walker (1820-1857)

see also major items: John Walker (Whiskyfabrikant)

Briefly after Alexander Walker, father of John did not die "„John ever "“Walker 1819, John and its nut/mother sold the farm in the proximity of Kilmarnock (Scotland), which possessed her up to then. With this money they opened a mixing trade in Kilmarnock. Soon the assortment was extended by whisky, which was in this time still kratzig and rau. John used Blending methods, which were used at this time for dte, by way of trial, but with success for whisky. Due to this success and commercial transactions in Kilmarnock move were the call of the dazzled Whiskies soon in far Scotland well-known, so that also the large tide does not hold the family from 1852 from a reconstruction of the business. Briefly after the reopening 1857 John Walker dies.

To the international mark (1857-1925)

With the death of its father Alexander Walker takes over the business and the task of Whisky dazzling. The Reblausplage, which destroyed the entire existence of French between 1858 and 1863 nearly, came the Walkers like the entire Scottish Whiskyherstellung in this time straight quite. That up to then many drunk Cognac, in addition, wine and Brandy became clearly more expensive by troubles. 1860 will issue a new law, which it paints for the first time made possible to use beside Whiskies also Grain Whiskies for dazzling. The mildness of the Grain whisky comes to meet the taste of customers, which sales extended. 1867 are registered to old Highland whisky as label name. Among the first international acknowledgments the profit "„of the Special Award ranks roofridge "“for a whisky15_0_ whisky in Sydney in the year 1880. Success is so highly that 1880 a first branch office in London can be likewise opened, further follows in Sydney (1880), South Africa (1897) and Birmingham (1897). When Alexander Walker dies in the year 1889, take over its sons George Paterson Walker and Alexander Walker II. together the management. While George worries mainly about marketing and selling, Alexander takes over primarily the work of dazzling. In order to improve the Marketingstrategien, 1909 the marks talk label and Black label introduced. During this time the enterprise acquires more and more Scottish Destillerien, so among other things Cardhu (1894) and Talisker (1916).

By Distillers Company Ltd. to dia. geo (1925-heute)

• 1925 combination of the 1877 created D.C.L. (Distillers Company Ltd.) with John Walker & Sons
• 1987 D.C.L connects themselves with Arthur Bell & Sons to United Distillers
• 1997 United Distillers and Distillers & Vintners (IDV) become international after the union of the companies Guinness and GrandMet the United Distillers & Vintners (UDV)
• 2002 UDV comes up completely into the company dia. geo

Advertisement

The development of the branded article Johnnie Walker began already early in firm history with an innovation, which was introduced first for purely practical reasons: The today typical rectangular bottle replaced the round bottles used up to then to 1870, in order to save place in the case of transport. Together with the diagonally stuck labels and since 1909 the stringer thing used as Firmenlogo one had been created an unmistakable product.

In the course of the time different Slogans were used for the advertisement, among other things:

• "„Fount in 1820 - quietly going strong "“
• "„The day goes - Johnnie Walker comes "“
• "„Keep Walking "“

That released a proper Hype 1999 as advertising play published moorland chicken play. Of the Phenomedia AG developed and to the Download offered program is considered free of charge as one of the medium-most effective computer games.

Products

Talk label

Since 1909 that was introduced stringer thing one as Firmenlogo, that is called up to then as Special old Highland well-known standard whisky Johnnie Walker - talk label. Today is talks label at most sold whisky of the world and in over 200 countries available. It is accepted that under up to 40 different used Whiskies among other things the Whiskies of the Brennereien Cardhu, Talisker and also Caol Ila to be. Whiskyliebhaber avoid however mostly this Durchschnittswhisky, since its taste is too much adapted to the public and no special taste nuances to be recognized is.

Black label

The Black label was sold until 1909 as extra Special old Highland. For this dazzle used Whiskies are at least 12 years old.

Green label

Originally 1996 as pure ones paint, the name 2004 in Green label imported were changed. At least 15 years stored the Whiskies, which were used for dazzling this Whiskies.

Gold label

The 18 year old gold label is not driven out in Germany. Sweet and mild dazzles, that is among other things Malts of the Brennereien Clynelish, Royal hole agar and Talisker contains.

Swing

Johnnie Walker Swing in the twenties one developed. The name deduces itself by his bottle soil. It was developed particularly for well paying Clientel on cruises to overseas. By the oval bottle soil the bottle falls down in swell not, but swings easily back and forth.

Blue label

1992 do not come the most expensive John ever milling he whisky on the market. That Premium dazzling is the Blue label , that approx. 16 rare, at least 12 years stored, in addition, partially very old Whiskies unites. They were mixed after old, rediscovered Blendingaufzeichnungen from that 19. Century. Lead whisky is the Royal hole agar.

2005 appeared to 200. Birthday John Walkers one on 4000 pieces limited extra charge of the Blue label with barrel strength (60.5 % first filling; 59,9 % second filling) in an angular glass decanter. The price for a bottle of this edition is with approx. 3,000 EUR.

Related links

• johnniewalker.com - official side (English)
• johnniewalker.de - official side (German)

Articles in category "Johnnie Walker"

We found here 4 articles.

Related Websites

We found here 6 related websites.

• BBC - Radio 2 - Johnnie Walker Biography
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  Radio 2 presenter Johnnie Walker presents his Show celebrating music and spirituality.


• Johnnie Walker
  Producer of red, blue, black, and gold label blended Scotch whisky. Includes product information and...


• Johnnie Walker
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• Johnnie Walker - About Whisky - Blends - www.scotchwhisky.com
  Nothing could be further from the truth as Johnnie Walker Red Label has proved. ... When he developed the Johnnie Walker Red Label blend, he made sure that, ...


• Johnnie Walker Classic
  Annual tournament with pictures, news, results, and location details.