Economics

The term Kannibalisierung designates the competitive marketing of homogeneous products in the economy at different prices. This can lead to a displacement of the more expensive product by the cheaper. Thus the conversion decreases with equal lasting production. Example frequently mentioned is the strategy of the Volkswagen company more favorably to offer a Volkswagen model under the mark SEAT and "Škoda. In this case one speaks also of the Badge engineering.

Generalized it designates the increase in sales of a product at expense of another, within an enterprise.

Technology

Within the range of the technology one speaks identically constructed devices of Kannibalisierung, if devices are divided for the production by spare parts, in order to keep functional. This is usually with old systems the case, for which no new spare parts can be procured more.

Articles in category "Kannibalisierung"

We found here 5 articles.

Related Websites

We found here 5 related websites.

• Forrester Research: Technology research and advice.
  Aus Angst vor Kannibalisierung des Au


• Forrester Research: Technology research and advice.
  Aus Angst vor Kannibalisierung des Au


• Forrester Research: Technology research and advice.
  Aus Angst vor Kannibalisierung des Au


• The introduction of new product qualities by incumbent firms ...
  Marktnischenbesetzung versus Kannibalisierung der Nachfrage. Diese Studie analysiert das optimale Angebot von Guetern, die sich in der ...


• TMO Reports - Low Cost iPod May Be Risk Worth Taking For Apple ...
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