KISS is an acronym from the computer jargon and can for the following pieces of advice:

• Keep it simple, stupid. (German: "„Arrange it simple, fool! "“)
• Keep it small and simple. ("„Arrange it small and simple "“)
• Keep it sweet and simple. (. and simply)
• Keep it simple and straightforward. ("„"… simply and visiblly "“)
• Keep it short and simple. ("„"… short and simply "“, from the range marketing)
• Keep it simple and smart. (Mach it more clever and simply)
• Keep it strictly simple. (Mach it strictly simply)

The expression probably decreases/goes back on Chuck of moorlands, the inventor of the programming language Forth. The KISS principle is to be found therefore so far also mainly within the range of computer science, however in the meantime ever more frequently generally connection with complex tasks of planning and in marketing is used. This Design principle describes the if possible simple, minimalistic, as well as afterwards easily understandable solution of a problem, which is mostly regarded as the optimal solution.

A good example of it in computer science is that Internet, which is based on the TCP/IP minutes family. The simple structure ensured that this net got over rapid growth since arising the World Wide Web without larger problems, whereby it was actually developed for small nets. At this time hardly someone could imagine only in the removing that cross-linking would accept such extents, how it is today the case.

The KISS principle resembles Ockhams razor, which means that in the science the theory is to be preferred, which must make fewer acceptance, in order to explain made observations. Comparable is also the principle of the simplicity.

The KISS principle is relevant also in advertisement and in marketing, apart from further principles such as AIDA (Attention, Interest, the Irish, Action) and MAYA (Most, Advanced, Yet, Acceptable).

See also

• Minimalism
• Simplicity,
• Simplification

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