Knoppers is a Waffel filled by Storck refugee with cocoa and milk cream. The product is strongly applied by the enterprise.
Knoppers is available since 1983 in the trade and beside Germany also in adjacent European countries. A Waffel weighs thereby 25 gram. The light blue-white packing is typical.
With Knoppers above all the advertising slogans are associated "morning, half ten in Germany "and "the early bit ".
In the trade, in particular with the Discountern, in the meantime also imitator products (ME-too products) in the same format as Knoppers, usually in the 12 luggage, are offered.
Knoppers consists of five layers:
Sugar, vegetable oil, Weizenmehl 12 %, skimmed milk powders 11.5 %, 9 %, wheat full grain flour 6 %, lean cocoa, butter pure fat 2.6 %, sweet whey powder, wheat strength, emulsifying agent: Sojalecithin, cream powder 0.3 %, common salt, flavour, Karamell, baking rubbing means: Natriumcarbonat
Altogether the milk portion amounts to approx. 10 %. Filled Waffelschnitte (milk cream filling 30.4 %, 29.4 %)
Feeding value content per 100 g Knoppers (corresponds four piece):
Similarly as Ferrero with its milk cuts arouses the manufacturer from Knoppers by Werbekampagnen the impression that this product is healthy addition for breakfast. In addition also the packing contributes: On the front are shown apart from the label name the Waffel, a glass of milk as well as two and wheat.
The straight target group of children takes however on the average anyway too much sugar and fat to itself. Sugar tastes on the one hand sweet, on the other hand one it than taste amplifier works. Something similar applies to fat: fat food tastes better and more intensive, since fat serves as carrier of taste materials. Also Knoppers relies on these effects. It contains more fats and sugars than milk, has thus with "healthy nutrition "little to do and is rather among the calorie bombs to be ranked.
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