The expression komparative competition advantages (KKV) designates the strategically planned superiority of a performance in the perception of the customers.
A Komparativer competition advantage is present, if an enterprise can satisfy the needs of a target group with its know-how durably and detectably better, as its a competitor. Thus a strong and customer and Wetbewerbsorientierung on a long-term basis put on as well as the analysis of own resources presupposes the definition and planning of a KKV.
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