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Beginning of the 90's centralized the Einkaufsleiter of OPELs, Ignacio the purchase of the company Opel. The economic effects for OPELs were initially pleasing, less for the suppliers. In the German supporting industry one spoke during the evaluation of the profit development of "„the effect "“. This term stood for:

  • Radical using of Nachfragermacht
  • Price dictation
  • Against each other Ausspielen of suppliers
  • Corruptibility of buyers
  • Extortion of special conditions and additional services
  • Adjustment of long-term contracts according to "„kind of property gentleman "“

This kind of savings led central and on a long-term basis however to losses, under quality losses and from this the following image damage. In the future this term with according to changed word meaning was integrated into the everyday life language:

  • Quality lacking with the products, under bad delivery parts
  • Lasting collapse in sales particularly at the company Opel
  • Image loss

In addition this behavior, which later with Volkswagen likewise one practiced, led to the dissolution of the medium-size Zuliefererindustrie to few large companies, which represent an accordingly large offerer power and again negotiate better conditions.


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