Lucky Strike is the label name of a cigarette sort of the British American Tobacco (ASKED), the world-wide second largest tobacco company. In the USA since 1917 cigarettes under this name are sold. For Germany from the crew time admitted filterless Lucky Strike since 1960 of ASKED produced, the introduction of the Lucky Strike of filter took place 1989. 2005 reached the mark a total market portion of 5,6 %.

History of the label name

Literally translated Lucky Strike "“fluke"” means. First this name stood for a Kautabak of the manufacturer R.A. Patterson from Richmond, Virginia (the USA). On the packing a hammer elevated into the sky was shown as symbol of the find of a a fluke. The label name existed as announced brand name since 1871.Unter this name 1916 filterless finished cigarettes were introduced, which reached within a yearly eleven per cent market share and into the 1930er-Jahren with approximately 40 per cent at the point of the US market stood. Due to the high market share Lucky Strike in Germany applied immediately after 1945 in the framework of black market and cigarette currency as synonym, when generic term for American cigarettes absolutely, although there were also different marks.

Packing Design

With beginning 2. World war became too expensive those at that time still green packing the manufacturer: Since the US army needed green color in large quantities, it drove the color price by its demand up. However it is maintained that this was only one pretext and the company with the new Design wanted to recruit women as customers. The box was relauncht and received to 1940 the well-known Design from Raymond Loewy, whatever the draft for the 1955 introduced 10, 12 - and 26-Unzen-Varianten of the 1916 sketched Coca-Cola bottle had taken over. With the Indian head it concerned thereby the chieftain Wahunsonacock (born in 16. Century), which sold country at Tabakpflanzer. Its daughter was those better well-known Pocahontas. The Slogan It's toasted describes the production process.

"“L.S./M.F.T."” on the packing Lucky Strike Means Fine Tobacco means.

For the moment the packing Design is revised, it in place of the beigefarbenen strips blue will give. In addition the name about "“Lucky Strike talk"” on "“Lucky Strike original talk"” renamed.

Rumors

To the history of Lucky Strike gives it again and again rumors, after those to that the name, the red circle on white reason (atomic mushroom from above or the flag of Japan) and the imprinted saying It's toasted allusions on the atomic impact of the USA against Japan in 2. World war are. Even the name "“Lucky Strike"” ("“lucky impact"”) is to point on this military impact. That can be disproved however by the longer going back history of the mark easily. Also the old packing Design, with which one could see a burning house with fantasy, is led again and again into the field, in order to occupy alleged involving company. A further rumor means that in former times in each 100. Box a Joint contained was even, a "“Lucky Strike"”.

Advertisement - marketing

The USA

Lucky Strike was 1927 the first (cigarette) company, which used well-known women for its advertisement. 1928 were applied Lucky Strike as sweet replacement: "“Reach for A Lucky instead OF A sweet."” To ignite on the Osterparade 1929 in New York town center ten women adjusted around itself a Lucky Strike as "“torches OF freedom"”. Also the tobacco smoking should be made tasty for the women, in order to open new groups of consumers for the manufacturer. This fell temporally into an emancipatory departure tendency of the women.

Germany

For its mark Lucky Strike with the introduction on the market ASKED 1989 in Germany a complex Werbekampagne started, with which this very day one works. Since in Germany cigarette advertisement is forbidden in radio and TV, posters and printed media form the emphasis of the campaign: The box is the leading actor; a Kurzstory (a word up to 1 sentence) forms quasi the Headline. Within this framework contents are varied endlessly. The punchlines often orient themselves thereby at the current events of the day.

Perspectives

In order to escape the ever more restrictive restrictions of advertising, the trend generally goes by in cigarette marketing, label name and Logo more strongly from cigarettes and tobacco smoking to to separate and others, harmless products and services (like e.g. To assign journeys). Thus it gives to be sold under the name Lucky Strike a on-line Shop in those excluding products without purchase for tobacco smoking, from the lamp to the egg cup. The owner of the Site is the Lucky Strike of original GmbH, Hamburg, a daughter of British American Tobacco.

"… Europe remains an important goal market of the tobacco industry. There are innumerable examples of clever marketing. British American Tobacco (ASKED) opened in Amsterdam a chain of tobacco business with the name "„to Lucky Strike ", which concentrate on the market segment of the Beside Tabakerzeugnissen and accessories the business sells also to magazines, newspapers, beverages and Esswaren. One offers also a quiescent zone with music and free coffee. If the Amsterdamer has business success, the concept is internationally expanded. "… Dr. Gro Harlem Brundtland, general directress of the World Health Organization, (2002)

The smoke of a Lucky Strike talk cigarette contains 10 mg tar, of 0.8 mg nicotine and 10 mg carbon monoxide.

See also

• Craze
• Nicotine craze
• Cancer of the lungs

Literature

Thomas's shepherd: Lucky Strike - the advertisement, sentence work, 2004, ISBN 3-930333-44-9

Related links

• Official Lucky Strike homepage (Macromedia Flash needed)
• Side of British American Tobacco [EN]
• Works of Keith Haring: ,
• Lucky Strike Logo
• Exhibition project to Lucky Strike
• Coca-Cola co-operation, source for the fact that neither the bottle nor the Logo were original from R.Loewy were
• Lucky Strike advertising poster

Articles in category "Lucky Strike"

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