Market gap a cutout from the total market (partial market, market segment) is called, its need profile is not fulfilled insufficiently by current competitors yet (market gap and/or communist manifestos niche, basis niche, niche, preinteractive Niche, virtual Niche) or (supply deficit and/or latent niche, actual/actual niche, postkompetetive niche, postinteractive Niche, realized Niche).

Origin

The niche term in the economic science finds its origin in biology. Darwin introduced 1859 the term of the ecological niche to the framework of its biological evolution concept into the science. Into the economic science the niche term succeeded in particular by the developing on Joseph Schumpeter (also: Evolutori as well as the market-psychological beginning of Bernt mirror.

Meaning

Market gaps and thus the enterprises working on from the perspective of the offer view (niche competitor, niche offerer) a high profitability is after-said due to specific Nischeneconomies (contrary to Economies OF Scale and Scope). Contrary to generalists niche competitors realize their competition advantages by specialization, individualizing and concentration.

Resuming references

See also

• U-curve of Michael E. Porter
• Competition advantage
• Market segmenting
• Market demarcation
• Scale effects
• Group effects

Reference works

• Danner, Marc, strategic niche management. Emergence and treatment of market gaps. Diss. Univ. Pour 2002, Wiesbaden: Gabler 2003. ISBN 3-8244-7753-X
• Friedrich, Kerstin, successful by specialization. Authority develops, core business removes, competition overhauls, Munich: Redine/modern trend industry 2003. ISBN 3478855209
• Grass-hope, January, niche strategies in the credit system, Wiesbaden 2003. ISBN 382447817X
• Hermann Pillath, Carsten/Lehmann Waffenschmidt, Marco, manual of the Evulutori , Berlin 2001
• Nelson, Richard R./winter, Sidney S., at Evolutionary Theory OF Economic CHANGE, Cambridge 1982
• Nickel, Sylvia, successful in the niche. Like you as slim offerers the competition strike, Berlin: Cornelsen 2005. ISBN 3-589-23693-0
• Rose tree, Michael, chances and risks of niche strategies. A evolution-theoretical concept, Wiesbaden: Gabler 1999. ISBN 3824468360
• Rose tree, Michael/Monssen, Melanie, niche factor. Successfully by specialization, Duesseldorf: Group of publishing houses trade paper 2004. ISBN 3-7754-0206-3
• Schumpeter, Joseph, A., The Theory OF Economic development, Cambridge 1911
• Mirror, Bernt, the structure of the opinion distribution in the social field, Berne 1961
• Twerenbold, max of W., successful in niches, in: Supervisor, No. 10, 2004, P. 6-8.

Related links

• On-line book to the evolution economics of Carsten Hermann Pillath
• Information to trends and instruments in niche marketing
• Committee of the association for Socialpolitik
• Development of an individual market gap

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