The market observation is just like the market analysis a means of the market study. Here it is to be noted however that the market observation the market over longer time observed (like the name already says) and summarizes the results. The market observation leads to the fact that one receives current and extensive information for the market concerned.

During the market observation it goes e.g. investigating therefore the type of market on offerer as well as on buyer side.

To provide the market observation together with the market analysis in addition used around a market forecast (forecast).

Literature to market observation

• Deltl, Johannes: Strategic competition observation. Gabler publishing house, 2004, ISBN 3409125736

Articles in category "Market observation"

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