The expression advertisement-driving becomes colloquial (also: Recruit-rubbing) for persons and enterprises uses, who are to be assigned to the advertising industry in the broader sense. The closer definition of the economic science understands by advertisement-driving however alone enterprises, bodies and persons, which operate products or services advertisement for itself, their products or services or from them the refugees and/or give in order. Enterprises however, which are involved by advertisement in planning, conversion or spreading, are excluded from this definition.

The advertisement-driving pays one for the publication or several advertising messages in an advertising medium for the purpose of the spreading. Advertisement-driving are frequently enterprises of the consumer goods and industry producing capital goods, as well as from the ranges service and trade. Besides increasingly also public bodies appear such as parties, churches or trade unions as advertisement-driving. Also the media constitute a weighty part of the advertisement-driving economy.

Meaning

The demarcation of the advertisement intermediaries (advertising agencies), the advertisement-accomplishing and the advertising media (the media, which convey an advertising message to the goal persons) is of great importance for the advertising and medium economy. For the science the clear conceptual separation is important for the computation of industry indices. In addition, the allocation free of doubts is of great importance for the medium enterprises. With the computation of publicity expenses advertising agencies and advertising intermediaries usually receive an agency commission (AE-commission) at a value of 15 per cent on the net invoice amount.

Goals

The advertising is directed toward markets the target groups which are applicable for it. Their goal is it to inform according to plan about the goods or services offered by them. Usually an interest to buy is to be waked at the same time.

Organization

Depending upon size one finds whole organizational units or individual coworkers, which are responsible for the function "“advertisement"” within the advertisement-driving enterprises either. Its own department is intended mostly, the publicity department. It is functionally subordinated in most cases to the marketing range.

For the pursuit of common goals the advertisement-driving enterprises in federations organized themselves. Beside industry-spreading central associations like the association for the protection of trademarks registered association the branch federations are to be called here:

• Federation for food right and food science registered association (BLL)
• Federal association of the medicament manufacturers registered association (BAH)
• Federal association of the German industry registered association (BDI)
• Federal association of the German liquor industry and - importers registered association.
• Federal association of the German sweet goods industry registered association (BDSI)
• Federal association of German banks registered association.
• German Brauer-Bund registered association.
• German savings bank and Giroverband registered association.
• German federation of the play goods industry registered association.
• Federation of the German retail trade registered association (HDE)
• Association for the protection of trademarks registered association.
• Federation of the Cigarettenindustrie registered association.
• Trade association alcohol-free beverages registered association (wafg)
• Central committee of the German agriculture

See also

• Advertisement

Related links

• Roof federation of the German advertising economy

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