MTV speak: emtiwi (abbreviation for Music TeleVision) is a private television station. Originally primarily music videos were pointed, meanwhile mainly to young person cut TV-shows. MTV was created 1981 in the USA and was at this time the first section program, whose contents concentrated exclusively on music videos.

Criticism at MTV

Because of its comprehensive operational readiness level in the music landscape and the intensified commercialization of the music business resulting from it MTV is frequently accused of to occur importance the music in culture and criticism and to replace it by purely visual incentives. This brought out also the VIVA boss, after most videos became to transfer in the year 2001 from musikartisten of kind ofmusic to MTV and MTV in the music industry were generally preferred.

Principal part-own of MTV at present the medium enterprise is Viacom. Viacom is recently also principal part-own the VIVA AG (summer 2004) (75.8%). Thus Viacom has practically a monopolistic position for music video publications in Germany and can thus straight young people affect (purchase habits, mode etc.).

In addition critics state that volume, who are to be seen frequent on the transmitter not because of their quality it registers success, but by their of MTV admittingness supported.

The commercialization shows up most clearly in the today's form of "“mode trends"” Handyklingelton. Various companies, which recruit in certain time windows on MTV and VIVA for the newest bell tones or plays, try to reach in such a way aimed the spectators affected by these transmitters. One may argue about whether this grotesque kind of the advertisement does not harm the image of the music transmitters on long time. The portion of the bell clay/tone advertisement of the total time of the advertisement was nevertheless shortened some time ago drastically. Since October 2005 in the main end time between 16 and 24 o'clock is radiated now no more bell clay/tone advertisement.

Since then the English satire series Popetown on MTV to be radiated is, the transmitter in the public by politicians and church representatives criticism to accept have had. The transmitter recruited for the series with provokanten pictures and advertising slogans, which were again taken back with the arising of the protests by MTV.

Moderators

• Patrice Bouedibela
• Markus Kavka
• Sarah Kuttner
• Tom Novy
• Markus school TZE
• Rob Szymoniak
• Benjamin Tewaag
• Nora Tschirner
• Christian elm trees
• Mirjam Weichselbraun
• Anastasia Zampounidis

former moderators

• Simone fishing rod
• Kristiane Backer
• Steve Blame
• Ray Cokes
• Ina Geraldine
• Claudia Hier
• Johanna Klum
• Nandini Mintra
• Jana Pallaske
• Sophie Rosentreter
• Rebecca de Ruvo
• Holger bacon cock
• Paul Smith
• Maiken Wexo
• Davina McCall
• Eden Harel
• Carolyn Lilipaly

MTV animation

Of MTV first indication trick series at all was Beavis and Butt Head, it conquered in a flash many skirt fans, that found the comments very merry to the music videos. The series was provided by MTV animation. Further MTV Animationsserien:

• Celebrity Deathmatch

Literature

• Michael Altrogge: Sounding pictures: interdisciplinary study to music and pictures in video tie-clips and their meaning for young people. Volume 1: The field and the theory. Vistas, Berlin 2001, ISBN 3891582625
• Michael Altrogge: Sounding pictures. The material: The music videos. Bd 2. Vistas, Berlin 2001
• Michael Altrogge: Sounding pictures: interdisciplinary study to music and pictures in video tie-clips and their meaning for young people. Volume 3: The Rezeption: Structures of the perception. Vistas, Berlin 2001
• Gerhard Postmodernism, on the screen, on the canvas. Music video, advertising spot and David Lynchs game RK Heart. 2002, ISBN 3897960346
• Dietrich of helmet, Thomas Phleps (Hrsg.): Clipped Differences. Sex representation in the music video. Transcript, Bielefeld 2003, ISBN 3899421469
• Arlett Kirsch: Music on the television. A auditive representational form in an audiovisual medium. Wiku, Berlin 2002
• Matthias Kurp, Claudia striking sign, Klemens meadow: Music television in Germany. Political, sociological and medium-economic aspects. 2002, ISBN 353113776X
• Klaus Neumann-brown, Axel Schmidt, Manfred May: Popvisionen. Left into the future. 2003, ISBN 3518122576
• Thorsten Quandt: Music video in the everyday life of young people. Environment analysis and qualitative prescription ion study. German university publishing house, 1997, ISBN 3824442256

See also

• List of the television programs in the USA
• MTV Campus invasion
• MTV Unplugged

Related links

• Official German Web operational readiness level
• http://mtv.de/20jahre/history.php
• http://www.nick.de/index.php
• Pimp my Bobbycar

Articles in category "MTV"

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