Literature

• Churchill, Gilbert A., Jr.: Marketing Research. Methodological Foundations. Fort Worth (Texas, the USA) [among other things]: Dryden, 61995. ISBN 0-03-098366-5.
• Fahrmeir, Ludwig/Hamerle, Alfred/Tutz, Gerhard (Hrsg.): Multivariate statistic procedures, New York 1996
• Baking house, Klaus et. aluminium: Multivariate analysis methods, Berlin 2006
• Geml, Richard/Lauer, Hermann: The small marketing encyclopedia, 3. Edition, Duesseldorf 2004, ISBN 3-87881-183-7
• Hartung, Joachim/Elpelt, Multivariate statistics, Munich, Vienna 1999

Articles in category "Market study [2 / 2]"

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