An on-line inquiry is a Internet-based questioning method in the market and public opinion poll. The questionnaire is stored thereby on a Web server. If to asking the appropriate Internet address visits, it keeps the questions offered and answers it. The data become on the server back-transfer, where they are available for evaluation immediately. The Webbrowser used anyway is in all rule the communication interface for to asking. To asking for example they can be asked pushed with the Surfen more or less coincidentally on the request to the participation and to decide then by E-Mail, announcement or also by telephone to the participation or whether they want to go through the questionnaire or not.

Technical conversion

On-line questionings are realized today almost exclusively by questioning servers CAWI systems so mentioned (computer Assisted Web Interviewing). The technology for the controlling of such questionings was already developed in the 80's for computer-assisted telephone inquiries (CATI systems). The questioning software served that pro gangs the questionnaire side for side and stores the entered answers immediately on the server. Sophisticated programs have besides a multiplicity of control possibilities. In addition belong:

• Filter guidance (example: the rehearsing and sees question Y only, if it entered a 3 in question X)
• Question rotation and/or randomization
• Rotation of question blocks
• Ratio control

Beyond that most programs have a number of further management functions, how:

• On-line reporting: This component produces the project statistics and puts it to the project manager or the client over Internet at the disposal. Beyond that the substantial results are available over on-line reporting real-time.
• Entrance administration over pin: Each participant receives individual pin and can only with this at the questionnaire arrive. The server administers the entrance over the pin. Broken off questionnaires can be taken up with the pin again.
• Language support: As also with CATI systems there is the possibility, questionnaires in all languages available in university code to realize with professional programs.

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