On-line PR is public work and/or Public relation, which predominantly partially also uses the classical, mobile Internet, in order to communicate with material or virtual reference's groups.

A spreading goal on-line PR put on from long-term is to contribute a contribution to the Reputation (appreciation, image) of an organization; it concerns the safety device concretely and ideal-proves an increase of the digital Reputation.

Meaning as source of information

A primary task of on-line PR is making available information, which is relevant for the reference's group: Journalist, investor, neighbour, in addition, (potenzielle) customers.

Since that is Internet frequently first approach station, if someone looks for information - for example to an enterprise, a product or an association -, on-line PR comes increasingly to meaning.

It participates important that the enterprise profile is on-line-fairly brought (renouncement of sharp colors, arranged text structure), but the independent Corporate Identity of the enterprise thereby is lost.

Special solutions for on-line PR

A goal is to make for the reference's groups the information relevant for it at any time and up-to-date accessible. Frequently on-line PR agencies develop special topic or target group portals within Websites. Occasionally Websites are prepared to certain specialized topics on Microsites so mentioned, thus detached of the Unternehmenswebsite.

Dialogue with the goal persons

Apart from one-sided monological communication (thus making available information) on-line PR can a dialogue with reference's groups also manufacture and/or support. That can be Internet for example in the context of a mehrmedialen PR-campaign a communication channel with feedback possibility and supplement other PR-instruments. Is in addition, possible predominantly to maintain the dialogue with reference's groups in the Internet. For this Corporate Blogs at present particularly are in the discussion beside forums or guest books.

Finally that can be used Internet in the context of on-line PR as distribution channel, for example, in order to spread Presseinformationen, business reports or other PR-products economically.

Related links

• On-line Public relation: Link collection & Whitepapers
• Course of studies on-line journalism with emphasis on-line PR (university Darmstadt)

Articles in category "On-line PR"

We found here 18 articles.

Related Websites

We found here 5 related websites.

• Online Public Relations Home Page
  Online Public Relations is dedicated to helping you deliver better, faster and less-expensive online PR.


• Online Public Relations Thoughts
  Online Public Relations Thoughts. Daily entries on Public Relations and ... I have always believed PR's primary obligation is to present rather than smooth. ...


• OnlinePRjobsresources
  Online Public Relations is dedicated to helping you deliver better, faster and less-expensive online PR.


• OnlinePRmarketing&PRresources
  Online Public Relations is dedicated to helping you deliver better, faster and less-expensive online PR.


• PR and Marketing Blogs
  Public Relations - General. Marketing. http://online-pr.blogspot.com/ Online PR Thoughts, www.marketingvox.com/ Internet Marketing. www.natterjackpr.com ...