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A poison pill is a repelling procedure of corporations, which are exposed to the danger, hostilely to be taken over. With a poison pill the assumption is to be arranged far less attractive or It concerns to out-lever or weaken the strategy of the aggressor.

Strategies

The executive committee of an assumption-endangered society can decide to give from the taking over buyer to to probably sell intended shares first into the hands third and to arrange this passing on legally in such a way that a Erwerber or a purchaser "“does not to-come"” to these portions, e.g. with a donation model. An example for this is the strategy of the executive committee of the Arcelor to separate the fresh acquired Canadian steel producer Dofasco into a Netherlands donation. The hostile purchaser wanted to repel this subsidiary company for refinancing and/or to pay the assumption of the entire company hereby, which could be hereby possibly defeated after today's conditions.

The threatened enterprise can make also one-sided declarations of intention opposite Stakeholdern, which come a new owner in case of an assumption extremely expensively. Thus Peoplesoft e.g. promised the customer, who decided nevertheless after the Oracle offer to the share acquisition for Peoplesoft products, a drastic price should the manufacturer within foreseeable time by Oracle be taken over. Such an offer appears above all comprehensible if the prospective customer, as in case of Oracle, lets to be sounded through in his expressions that he will stop the marketing of the products of the competitor after an assumption. Likewise it would be possible e.g. obligatory ethics standards to adopt environmental protection editions or participation models which would not infect ihne during the continuation by a completely contrarily operating new owner no more with its business concept to correlate or at least so strongly that the assumption is no longer justifiable.

Another strategy is the possibility of a capital increase. The expenditure of new shares raises the price of the enterprise value and in addition can the assumption candidate for example substantial into divisions invest those the prospective customer more to harm than use or e.g. even further competitors would buy up. Not least the enterprise can invest also with a substantial indebtedness in new acquisitions, products or research and development, so that the self-capitalization becomes on the one hand unattractive, the enterprise value for the shareholders on the other side however with the reaching of the long-term goals again rises. It is foreseeable that the assumption prospective customer will not want to carry the debts and the new business adjustment, can work also this poison pill. Such actions cause so long no damage to the threatened enterprise, how any Eigenintressen of the Managementes withdraws behind the objective interests of the shareholders and the shareholders into the management keeps confidence.

Used strategies

Of course also old shareholders themselves can redeem so many shares that directly no enterprise-determining majority is to be procured more at the market. For this the term of the "“poison pill"” would be however in its close interpretation no more suitable, since it concerns here strictly taken a back assumption on the part of the old owners. For this it is not to be held every now and then also absolutely necessarily more than 50% of the shares, if sufficient large portions are in strewing possession. A similar defense strategy is the search for the white knight, a friendlier reflected, cooperative purchaser in place of the hostile aggressor ("“black knight"”), as the Schering AG succeeded with the offer of the hostile takeover Merck KGaA by the white knight Bavarian AG.

Interests of shareholder

The danger is common to all poison pills to weaken with the decided measures the primary efficiency of the threatened enterprise and the interests of the owners to thus hurt the shareholders. It is therefore task of the Public relation of a corporation concerned, the shareholders over details background and goals of such measures to inform, and/or task of enterprise communication is it to communicate business strategies in connection with the intended counter measures to the well-known shareholders. If larger parts of the shareholding are in broad dispersion and if the shareholders are thus not by the majority in particular well-known, only the public way of enterprise communication, with the disadvantage remains that the aggressor can use these information also again strategically for own market communication.

The self-interests of the management can quite run toward thereby the interests of the owners. So a poison pill is to be also always examined before the background whether by a if necessary stronger competitor despite threatening job and/or location loss is altogether more served the enterprise with the assumption, as if it remains independent. This decision can concern, must however not also moral components of the management and/or concerns always also its Corporate Behavior, thus the behavior of an enterprise in the context of its self understanding and its company targets in the entire strategic and operational action field.

See also

  • M&A
  • Enterprise assumption

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