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Premiere AG
Form of business organizationCorporation
Based1990
Company headquartersMunich
Key persons
  • George Kofler, chairman of the board
Coworker1.595
IndustryPaying television
Publication guidelinesAt the end of the financial year
Web pagehttp://www.premiere.de

Premiere is a German medium enterprise, which operates mainly the paying television program of the same name. The offered channels are digitally (DVB), obtainable via satellite (DVB-S, Astra 19,2"°E) and over cable connection (DVB-C). Premiere possesses broadcasting rights in Germany and in Austria.

Establishment and firm history

Premiere came out 1990 from the first German Pay TV transmitter Teleclub. Kind of sending was on 28 February 1991. Owners were at this time the Kirch group, the Bertelsmann AG and Canal plus.

In the year 1997 the Bertelsmann AG sold its portion of premiere to the KirchGruppe. In the same year premiere started its digital offer. 1999 were created by restructuring within the KirchGruppe the KirchPayTV getting thing. Therein premiere merged with the competitor DF1 into premiere World. In the season 2000/01 premiere transferred for the first time all plays of the soccer federal league and the UEFA champion League live.

In February 2002 George Kofler transferred the management of premiere. Premiere World was renamed in premiere. At this time premiere wrote low-red numbers. In the May of the yearly the KirchPayTV Holding had to announce insolvency; in July it succeeded with the help of the Bavarian Landesbank and the HypoVereinsbank to turn the threatening insolvency away from premiere.

Up to then to digitally the offer the existing similar spreading becomes parallel to 01. March 2003 switched off. Since the spreading method was not any more up-to-date and the used coding system was kompromitiert since longer already.

To 19. March 2003 presented its new partner structure to premiere: the group of investors of Permian Irish Republican Army holds at this time 64.1 per cent, Bayerische Landesbank and the HypoVereinsbank in each case 10 for per cent, Bawag 3.5 per cent. The management holds the remaining portions. In August 2003 George Kofler transferred further 10.37 per cent of portions of Permian Irish Republican Army and increased these thus to 20,46 per cent.

A large problem for premiere was long time the coding system Betacrypt, which for a long time time was to be gone around. For this reason premiere in the autumn changed over 2003 to the new coding system Nagravision. The system Nagravision was considered long time as unknackbar and could only by means of the so-called Card sharing method be gone around, with which the necessary decoder keys had to be reloaded over an actually existing Abonement from the Internet. Since November 2005 can be gone around the coding with a "“Cerebro"” or "“Didem"” Smartcard mentioned. The software on the Cerebro Card is coded and the function mode not yet published. Since the 23.Mai 2006 is also the decoding by software emulator (e.g. soft CAM, DBox2,"…) publicly available. Only the hp programs sent in pure Nagravision are still protected. Any by premiere not authorized of the program is illegal.

After premiere concentrated now on the core business and withdrew themselves from the hardware business, George Kofler could bring for the third quarter 2004 for the first time with net proceeds of 15,4 million euro premiere back into the black numbers. Besides one exceeded the border of 3 million subscriber.

The capital stock of the premiere AG amounted to at the time of the stock exchange course in March 2005 70 million. It is divided in 70 million on the names reading piece shares. The shares are noted at the Frankfurt stock exchange. Bond issuing price for the shares was 28 euro. Thus premiere and its approximately 1.2 billion euro could release old shareholders. The stock exchange course was twelvefold oversubscribed. Altogether 42.1 million shares and a Greenshoe were platziert by 5.5 million shares. From the offered premiere shares 70 per cent to institutional investors as for example unit trust fund and 30 per cent went at private investors. Premiere subscribers received thereby 75 per cent of their drawn papers, the other private investors to 42 per cent. The strewing possession lies thereby with over 50 per cent. The predominant part of the emission volume flowed to the old shareholders like the risk capital company Permian Irish Republican Army. In the enterprise 308 millions euro remain. Thus above all the net indebtedness was attributed of 370 to under 100 million euro.

In September 2005 the enterprise acquired the Free TV and Pay TV rights at the UEFA champions League for three years starting from the season 2006/2007. This step provided for attention under the football fans and associations, that see endangered time near transmission on the free television. In November 2005 three HDTV programs (highly soluble television) were introduced.

On 21 December 2005 premiere lost the advertisement for the Pay TV rights at the soccer federal league for three play times starting from the season 2006/2007 to the consortium arena, which meant a large setback for the enterprise. The consortium arena received the rights with their requirement by a radiant emittance of the federal league summary in the Free TV in pool of broadcasting corporations-sport-looks (this is now compared with the previous right season to see 20 minutes later). Premiere however favored a right model, which contained a later federal league summary only in the current Sportstudio Second Channel of German Television. Premiere offered the DFL for the arena variant only however 220 million euro, which undercut the requirement for the premiere variant around approx. 80 million euro to 15,000 euro, arena. The DFL regarded however the guarantee of the radiant emittance in the pool of broadcasting corporations for so important that without this additional money one did. On this day the premiere share over 40 per cent of your value lost.

Up-to-date premiere has approximately 3.4 million subscriber. The further development of the subscriber numbers is unclear after the loss of the federal league rights. Same applies to the development of the share quotation.

On 23 December 2005 premiere announced the sales of the daughter Creation club (CC) to the EM.TV AG. According to premiere it concerns a strategic decision, which does not have to do anything with the federal league rights. By the sales the staff of premiere reduces by approximately 10%. The paying television station employs approximately 1,200 coworkers. The 120 employees of CC were taken over by Plazamedia, a hundred percent daughter of the EM.TV, communicated EM.TV and premiere before.

To 7. March 2006 tightened the regional court Munich that some passages in the general trading conditions offend against legal regulations. The judges criticize the fact that it would be permitted after the contract text the program offer not only to extend but also to shorten or differently than orders to build up. The moreover one of the avowed judges a disputed clause concerning price increases for futile. They hold the opinion that the transmitter may not offer running times up to 24 months, if it cannot ensure their stability (price & program). This judgement wins in particular at explosiveness by the lost rights of cession of the soccer federal league to arena and a possible extraordinary right to give notice on the part of the customers.

The emphasis of the premiere program offer lies in the film and sports area. The offer is extended by topic channels of third offerers like e.g. the Discovery Channel, SciFi, 13th Street and further. Likewise premiere has a digital radio offer, premiere MusicStudio, which is operated in co-operation with the offerer MusicChoice.

To 19. Premiere and the German Telekom announced May 2006 to transfer over IPTV starting from the season 2006/2007 the soccer federal league. 3 million spectator are the new service to receive to be able. Vorraussichtlich will be receiptable this service in different quality classes over VDSL and with high probability also over ADSL2+. A radiant emittance of the IPTV signal over DVB-S and DVB-C is likewise angedacht, but due to license-legal problems extremely uncertainly.


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