A press speaker takes over the contact for enterprise or another organization form (national authorities, offices, places, associations) to the press and to other media. Frequently the press speaker is employed as main partners for journalists. At associations and Non profit organizations the press work is also honorary taken over. The question is contentious whether press speakers are to be regarded as journalists.

Tasks

The most important task is the positive representation of the own enterprise, an authority, municipality or an association in the medialen public. This is done via supply of the which are applicable editorships with press releases, statements and advertising measures. Due to the flooding of the media with messages an influencing control becomes ever more frequent in the form of Events such as awards of the prize.

The press speaker is responsible usually also for interviews and organizes press conferences. With to become misses or accidents, which are linked with the own employer, must the press speaker admits on behalf "“the head delay"” and the questions of the journalists place themselves.

To the internal tasks of a press speaker it belongs to write brochures and also speeches.

Structures

Since it concerns in most countries long a in terms of figures large profession "“press speaker"”, one created its own professional association, which represents the common interests such as external representation, quality assurance and advanced training e.g. in Germany. One organizes technical and federal conferences.

It gives in addition a technical periodical of the same name "“press speaker - specialized magazine for public work and communication"” (ISSN 1612-7668).

Literature

• Klaus Commer: "“A little info. center, a little publicity department: Federal conference of the press spokeswomen and press speakers of 25. until 27 September 2002 at the University of Karlsruhe"”. University library Karlsruhe 2002.
• Hans Peter "“Secondary occupation: Press speaker: High-speed course for successful Presse-Arbeit"”. 3. , erw. Aufl. Luchterhand, Neuwied 2001. 148 S. ISBN 3-472-04413-6.
• Judith rain old: "“Influence on the image of the city hall by public work with special consideration of the role of press speaker/inside"”. Kehl, professional school, diploma work., 1999.
• Roos: "“Local press spokeswomen in Baden-Wuerttemberg: To the role of local press spokeswomen in the communication area "“local public"” and to differences in their Professionalisierung"”. Stuttgart, Univ., Magister work., 1998.

Related links

Homepage of the Federal association of German press speakers

See also

Press, press conference

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