Pretest is a term from the advertising industry and designates tests, which are accomplished before the circuit of final means of publicity, in order referring to the possible Werbeerfolg to receive.

This happens once to reduce over the risk of the failure and first reasons for a possible failure too finden"´. In addition possibly improvements can be made after the Pretests.

Procedure

One differentiates between the subjective procedure and the objective procedure, whereby no rating meaning is attached to both terms.

Subjective procedure

The opinion of the examining persons (consumer, specialists etc.) is evaluated order of rank-moderately from a majority by drafts. It comes either to a pair comparison (evaluation in relation to 2 drafts) or to a scale test (evaluation to best scales like expensive-cheaply etc.).

Objective procedure

These measuring procedures under test conditions evaluate reaction and impressions of the clientele. Above all the Tachistoskopverfahren (means of publicity are shown only briefly), the Psychogalvanometerverfahren (or belonged to measurement of the change of the electrical skin resistance with pictures shown to texts), the pupil change measurement procedure (measurement of the pupil change when recognizing the advertising material) and also the salivation measurement when the Vortesten or regarding the food advertisement are used.

Articles in category "Pretest"

We found here 7 articles.

Related Websites

We found here 3 related websites.

• Logic Tutorial
  Logic Pretest. The best introduction to logic is to DO some logic. So I'll now give you ten logic problems; most people get a lot of them wrong. ...


• Post-Then-Pre Evaluation
  In Extension, a typical approach has been to use a pretest-posttest ... The evaluation problem, then, is that a pretest taken at the beginning of an ...


• Quia - Latitude and Longitude Pretest
  This pretest will determine whether you have any previous knowledge of the use latitude and longitude. This test will NOT be graded.