Price capturing (German about = "“capture by the price"”) is a business model, with which the customer is bound by a cheap Erstkauf ("„seals "“) and expensive subsequent purchases (for example of parts, which are available only with a manufacturer - "„hooks "“) for as high conversions and a profits as possible to provide is.

First large success according to this model was the Gillette electric shaver of King C. Gillette. Instead of the then usual razors, which had to be resharpened, sold Gillette a patented blade owner, which expendable safety blade fit, which were to be manufactured cheaply and with high margin always the owners of the blade owners are sold. Despite many imitators of Gillette flourishes razor-blade business this very day.

This marketing strategy was taken up also with the Barbie doll, which became only by the subsequent sequences from dresses and accessories to the expensive Kinderspielzeug. Also Lego and other component system manufacturers proceeded similarly.

The computer market particularly discovered this possibility in the case of the PC printers. In particular ink jet printers are often offered for "“sensational"” low prices, which are against-financed with expensive ink cartridges.

Further examples (seals - hooks):

• Play consoles - play often commodity
• Mobile telephones - tariffs
• Cameras - films, development (particularly the Advanced photo system)
• Coffee machines - coffee caps

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