The product differentiation represents an addition of a product already introduced around a new variant. Frequently at the existing product segment-specific Merkmalsmodifikationen are made, in order to be able to satisfy the different needs of individual customer groups more purposefully. An example would be the introduction of a combination model for a passenger car sedan already existing, which addresses particularly families with children.

With a product differentiation strategy offerer can bind existing customers as well as extend the target group of their market preparation.

The most well-known theoretical basis of the product differentiation beginning the writings form to competition strategies of Michael E. for Porter.

Starting points for the conversion of the product differentiation:

• Offer of building block principles: Modular developed products, with which the customer can arrange itself different Produktvarianten from modules.
• Offer of product-accompanying services, suctions. "“VALUE ADD OD services"”: The customer receives the possibility of increasing the use of an existing product by the acquisition from additional services to.

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• product differentiation: Information From Answers.com
  product differentiation In marketing , product differentiation is the modification of a product to make it more attractive to the target market.