Project marketing one calls the presentation and recruiting representation of a project within the enterprises involved and if necessary in the public.

It is an instrument of the project management, in order to affect the project surrounding field in the sense of project success and secure this strategically. The most important goal is the safety device from moneys and resources to the project completion and the preparation of the following marketing of the obtained result. In the project management jargon the winged word seizes "“does property and talks about it!"” the order of project marketing together.

Substantial elements of project marketing are:

• Designation of the project with a in-usual name (often acronym)
• Organization of a project Logos
• Execution of a Projektstartworkshops (Kick off)
• Mechanism of an own project area
• success-oriented representation of the work in the project in an appropriate way
• regular and frequent information from decision makers about the project progress

See also

• Marketing
• White ointment

Articles in category "Project marketing"

We found here 48 articles.

Related Websites

We found here 4 related websites.

• Project Marketing Inc, a Philadelphia based Marketing and Public ...
  Project Marketing works closely with clients to identify and develop media opportunities in both the trade and general business press.


• Real Estate Project Marketing - Karo Services
  Karo's real estate project marketing creates a compelling story that captures the vision for the development.


• Rennie Marketing Systems - Canada's Top Real Estate Marketers ...
  Rennie Project Marketing Systems - Canada's Top Real Estate Marketers, located in Vancouver, British Columbia; see also www.condoToday.com, our resale ...


• TU-22.440 Project Marketing and Customer Management
  Nature of project marketing: Project-based business has some special ... Chapters 1-5 in the course book handle the nature of project marketing. ...