Play industry / Industry - Economy-point.org

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The play industry is a branch of industry, which concerns itself with the invention, production and marketing of plays. In the year the play industry converts world-wide about 20 billion US Dollar.

Still in 17. Century toys primarily were manufactured. From the upswing of the European middle class 18 resulted starting from center. Century many enterprises, which concerned themselves with the production of plays. At first were this predominantly dolls and Holzspielzeuge, for example in the erzgebirgischen Seiffen/Erzgeb. Packs of cards came then at the beginning 19. Century in mode. In this initial phase the emphasis was appropriate for the industrialization still in the pure production of the plays. The ideas were either delivered or were directly copied. In order to succeed against the increasing competition, one began toward end 19. Century to let play ideas protect. This caused in particular in 20. Century that large manufacturers developed.

At present the play industry is in a gigantic paging. Traditional manufacturers of plays come by the saturation of the market, the small birth rates in the industrialized countries and the increasing competition by computer games under ever higher pressure. The manufacturing costs in the line average amount to only approximately 20 per cent of the conversion, however also the costs of advertisement and selling rise. Besides there is also here meanwhile a Billigkonkurenz. Thus the patents of LEGO ran out on its components long, so that now also different companies with compatible stones on the market urge. One of the ways out is that always new target groups are opened. Thus it gives to be produced meanwhile some Gesellschaftspiele exclusively for adults.

The play market divides itself thereby into the following subsections: