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Literature
- Siegfried Aberle/Andreas Baumert: Public work. German paperbacks publishing house, Munich 2002, ISBN 3-423-50857-4
- Arm-broken/Zabel: Normative aspects of the Public relation. Opladen, 1994.
- Avenarius: Public relation. The basic form of social communication. Darmstadt, 2000.
- Bentele/Brosius/Jarren: Public communication. Opladen, 2003.
- Bentele/merry/Szyszka (Hrsg.): Manual of the Public relation. Wiesbaden, 2005
- Cutlip/center/Broom: Effective public relation. 1994.
- Dagger/Greiner/Leinert/Meliss/Menzel: Political counselling in Germany. Practice and perspectives, Wiesbaden 2004
- Dorer/Lojka: Public work. Vienna, 1991.
- Falcon mountain, Viola: In the jungle of the laws. Manual pressing and public work. Bremen 2004.
- Putrid pass: Basic knowledge public work. Munich, 2001.
- Grunig/Hunt: Managing Public relation. 1984.
- Grunig/Grunig/Dozier: Excellent public relation and effective organizations. New York, 2002.
- Hard TIG: Trojan horses of Influences of advertisement and public work on media and society. 1999.
- Peer Heinelt: "PR-Popes". The continuous careers of Carl dog living, Albert Oeckl and Franz Ronneberger, Berlin 2003 (Karl Dietz publishing house), ISBN 3-320-02936-3
- Dieter autumn: Public relation. Cornelsen publishing house, Berlin 2003, ISBN 3-589-23512-8
- Herring, Schuppener, Sommerhalder: "The Communication Scorecard", Berne, Stuttgart, Vienna (head publishing house, 2004
- Kunczik: History of the public work in Germany. Cologne, 1997.
- Kunczik: Public relation. Concepts and theories. Cologne, 2002.
- Thomas Mavridis: Propaganda and Public relation - synonyms in 21. In: Volker J. Kreyher (Hrsg.): Manual political marketing. Impulses and strategies for politics, economics and society. Baden-Baden: Nomos publishing house 2004, P. 35-62.
- Meffert: Marketing. Bases of marketing policy. Wiesbaden, 1991.
- Merten, Klaus: The hand dictionary of the PR. 2 Bde. 2000.
- Meyer, Urs: Kind. Public relation, in: Historical dictionary of the Rhetorik. Hg. v. Gert Ueding. 2005, frame 455-452.
- Oeckl, Albert: Paperback of the public life - Germany 2005.
- Pan mountain, Zerfass, Ansgar (Hrsg.): Creation of value by communication, Frankfurt A.M.: Frankfurt general book 2005.
- General theory of the Public relation. Opladen, 2001.
- Rota: PR and medium work in the enterprise. 1994.
- Theories of the Public relation. Wiesbaden, 2004.
- Szyszka: On the search for identity. PR-history as theory component. Berlin, 1997.
- Fissenewert/Schmidt: Conception practice, an introduction for PR and communication specialists - with einleuchtenen views over the garden dwarf. Frankfurt, 2002
- Ansgar Zerfass: Management and public work. Foundation of a theory of enterprise communication and Public relation, 2. , supplemented edition, Wiesbaden, VS publishing house for social sciences 2004.
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