The secondary research (Desk Research) avails itself as method of the market study of already existing sources of information.

Possible sources of information

Possible sources of information of the secondary research are all published information.

In addition belong:

• National institutions (e.g. Federal Statistical Office, OECD)
• Websites
  • of enterprises
  • Syndicates
  • Consulting firms
• Press
  • Article in magazines (above all restaurant economics)
  • E-Zines
• Specialized books
• Theses and theses (diploma)
• Studies of market research institutes (e.g. shell youth study, IAO)
• Discussion papers
• Brochures.

Enterprise-internal data bases, in which relevant data are collected, facilitate the secondary research. Thus that information for other questions, already found, can be likewise relevant is reduced the collection expenditure and the time requirement.

Cause

The secondary research is suitable in particular to

• Statement of a primary research need
• Extension of the problem horizon as well as
• [Hypothese|Hypothesenbildung]] or - strengthening.

Procedure

Depending upon quality of the available data (e.g. Datenreihen from statistic material or texts) different methods are e.g. used:

• Content analysis
• Mindmaps
• Procedure of the multivariate data analysis.

Are of special importance search minutes, which contain the author as well as all necessary data beside the discovery site for reconstructing the won realizations.

Advantages

• very economically, since the data were already raised
• less time-consuming than the primary research.

Disadvantages

• not exclusively, since the data are also to different market researchers at the disposal
• partly little meaningfully, since data were raised for the answer of special questions
• the "“raw data"” of the collection are available not, but only the results
• the data can have become outdated.

Articles in category "Secondary research"

We found here 2 articles.

Related Websites

We found here 3 related websites.

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