By a selling way one understands the way, how an enterprise brings its products to the customer.
For example a retail trade enterprise already established can use Internet as additional selling way, in order in such a way to win over Versandhandel additional customers. Thus it would have opened a new selling way or a selling rail.
In connection with new technical possibilities and requirements for customer selling ways change every now and then very fast. Besides it is straight in the sense of enterprise, if by innovative selling possibilities new business niches are reached.
see also:
Channel of distribution
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