By signal price a price for a commodity or a service is understood, to which slightly under the next higher round amount is. Signal prices are to suggest a clearly smaller sum, than is really paid, in order to energize potential customers to the purchase.

An amount of 99,99 "€ is the psychologically important meaning, which can have the number of one hundred, lowers, because on the fact it is built that as much as possible customers settle the price as under one hundred, although within this range a difference of few does not play cent a role, because it concerns differences within the parts per thousand range and so no noticeable saving effects, which have really influence on the household, can be obtained.

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• EEA - Glossary - price signal
  P | price signal. Definition (english only). A message sent to customers in the form of a price charged for a commodity; usually indicates a message ...


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• Price signal - Wikipedia, the free encyclopedia
  A price signal is message sent to customers in the form of a price charged for a commodity; this usually indicates a message intended to produce a ...