The term beautiful speaker or English spin Doctor designates a responsible person for Public relation and/or public work. The designation is particularly used by the media within the field of the policy and has a devaluing Unterton, since it suggest that in such a way provides designated events and their representation with the correct trick (English spin), therefore manipulates. The expression is rejected by PR-experts therefore.

In contrast to political propagandists a spin Doctor is not around the switching of a certain ideology, but around it, its client, represent its politics or other persons or events in as positive (or also negative) a light as possible. That corresponds to the classical lobbyism in the reason. He works with pictures, productions (e.g. photo Ops, often produced "“photo opportunities"” Events for the cameras of the press) as well as PR, and uses the media for its goals (e.g. agenda Setting). It mostly remains as grey Eminenz in the background, emerges thus rarely even in the media.

Admitted spin Doctors

Particularly became the title admits the PR-responsible person of many years of Tony Blair, and Karl Rove, among other things as name for Alistair Campbell, the republican party stepping gene and president advisor, which help George W. Bush only in Texas and later than president by its election campaign to power. Bush called Rove in its speech after the choice victory 2004 the architect of its victory.

Edward Bernays, a nephew Sigmund Freuds, is considered as the first American spin Doctor.

The activity spin of the Doctors represented in the film dare the Dog sow-Irish.

Observers saw 2005 Kajo in the SPD and Willi house man in the CDU in the German election to the Bundestag fight as the respective spin Doctors.

Political PR

PR-agencies within the political range are e.g. in the USA the agency Hill and Knowlton, and in Germany agencies as communication, Edelman Public fischerAppelt relation, weber Shandwick Germany or Johannsen and Kretschmer. A goal is here e.g., a certain policy well "“sells"” to thus represent as positive and desirably. To the means one seizes, if one sees a switching problem in the policy opposite the citizen, which keeps own policy thereby however for correct and necessary, as in the case of the crisis PR for Hartz IV.

History

• 1920 - Edward Bernays examines measure-psychological features and develops methods, which admits today as Public relation is.
• The spreading of the television for Polit marketing uses and produces 1960 Joe Napolitan the first television duel (also TV-duel called). This is crucially for the choice victory its "„product "“John F. Kennedy against Richard Nixon.
• A negative advertising spot against the presidency candidate Barry Goldwater, which help Lyndon B. Johnson to the choice victory, provides 1964 Tony Schwartz.
• 1977 John fermenting man and Pat Cadell invent the political public opinion polls and help Jimmy Carter in the white house.
• Starting from 1980 - The influence of the spin doctors becomes larger ernorm: Jean Luc Aubert supports Mitterrand, lord Bell advises Jacques Chirac, Tim Bell invents new labour and brings Tony Blair to power, Gerhard in the election campaign 1998 of Bodo Hombach will advise. The Russian spin doctors help Boris Yel'tsin despite cardiac infarct in the election campaign owing to cheat in the middle, manipulations and wrong information into the Kremlin.
• LOCK-hard the revolution of the information technology uses and functions 1997 Joe the government into a press agency over under Bill Clinton. Now the message topics are determined by the government.
• 1999 Jamie Shea, NATO speaker, commentates the Kosovo war by spin Doctoren.
• , The PR-project Iraqi government-in-exile cares for 2003 Charlie Black, advisor of George Bush. The justification of the Iraq war with the alleged threat by weapon of mass destruction is likewise a spin (see in addition street to Downing note).

Quotation

• The word "“do not affect"” likes I, this is also not my task. Not Karen Hughes speaks to the world - therefore it does not go here. Karen listens, our government listens. Naturally I would like to set my country into the best light. But my job is the truth. Therefore I do not like the word spin Doctor. It sounds, as if we would position ourselves the things. I would like to communicate the truth.

(Karen Hughes, state State of in the US State Department and Bush trusted friend, in the interview with the mirror)

Related links

• http://www.arte-tv.com/de/search__results/903072.html
• http://en.wikipedia.org/wiki/Downing_street_memo

See also

• Communication, language, Rhetorik, Slogan, combat term, Euphemismus, key word
• Marketing, advertisement, lobbyism
• Manipulation, propaganda
• Medium journalism, medium authority, medium theory
• Machiavelli, chaos town center

Articles in category "Spin Doctor"

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• Spin (public relations) - Wikipedia, the free encyclopedia
  Perhaps the most well-known person in the UK often described as a "spin doctor" is Alastair Campbell, who was involved with Tony Blair's public relations ...


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