By Telefonakquise one understands the customer production by means of a Telefonates, which is led by at least two interlocutors. The canvasser intends to win the participant in the other end with the help of rhetorical aids as customers.

One differentiates thereby between a cold Akquise with which it gave so far no business relation, and a warm Akquise, with which already a business relation exists. The cold Akquise is forbidden in Germany without previous consent of the customer.

See also

• Marketing
• Selling
• Call center
• Akquise

Articles in category "Telefonakquise"

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• Telefonakquise und DB-Pflege
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