Teststudio one calls particularly furnished questioning areas, which are used for the market study. Teststudios are usually in the city center situations of the large cities, since the questioning persons are to be recruited here relatively easily. Between the different Teststudios the equipment varriiert very strongly. In the simplest case the questioning areas are equipped only with one table and two chairs (for the pro gangs and the interviewer). Depending upon purpose of the questioning the test areas have however frequently additional equipments. In addition among other things one-way silverings, PC for questionings, Internet connection, devices for audio and Videoaufzeichnungen, test kitchens and video projection belong.

The test persons are usually recruited on the road directly before the Teststudio or in its run proximity. In the market researcher jargon one speaks then of "“excavators"”. One calls the persons, who address the pro gangs on the road, according to "“Baggerer"”. Difficult one, i.e. is called target groups which can be found above all rarely (e.g. the users of an exclusive branded article), is mostly by telephone recruited.

Beside the Face ton Face questionings are accomplished in Teststudios frequently also group discussions. Particularly for this areas with one-way silvering are used. While the moderator with 8-10 pro gangs disktutiert over a certain topic, the client of the study can see the discussion live and very closely, without going for the test persons themselves into action. These are informed at the beginning of the discussion however about the observation.

The Teststudio density varies strongly between different countries. So are to be found as good for instance in Great Britain and Spain as no firm Teststudios with road recruiting; one uses if necessary instead rented areas, approximately in or hotels. From this difference misunderstandings often catch fire in multi-land projects between the market researchers involved, since the rented areas are frequently many more expensive than a firm Teststudio and besides more mean organizational expenditure.

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