Tetra Pak is a mark of beverage cardboards, which are driven out for the 1950er years by the enterprise of the same name and world-wide spreading as packing for milk to have found in particular. The enterprise prefers the way of writing Tetra Pak, which becomes forms Tetra Pak or Tetrapak however generally linguistic usage more frequently used.

Development

The Swede Ruben Rausing developed already 1943 an economic cardboard packing for milk. The completely new form of the tetrahedron and the technology should become innovative for Tetra Pak. Because Rausing had invented an absolutely new coating of paper with plastics and a special technology for sealing under the mirror of the respective liquid.

The name is due to the original tetrahedron form, which accepted the packing in former times production-determined. A cardboard hose already filled is rotated clamped in each case and cut off by 90 degrees.

Foundation of a firm

The company Tetra Pak was created 1951 in Lund, Sweden, as corporation (OFF aktiebolag) of Erik boiling mountain and Ruben Rausing.

Core business H-Milch

With the conception to the first packaging installation for the aseptische filling of germ-free milk 1961 in Switzerland Tetra Pak the break-through in Europe succeeded. Changed life habits had let the need according to longer durable H-Milch beside usual pasteurisierten products rise, so that a constantly growing production was marked in the whole world.

In Germany the enterprise opened the first address 1969 in Limburg at the Lahn.

Competition concept hose milk

Since the 1990er years competes the Tetra Pak for fresh milk with the hose packing from plastic, which is ecologically clearly more favorable, but in the handling certain disadvantages exhibits. Due to its extremely flexible form it needed a supporting plastic container, which was available against small fee free of charge or for setting up in the refrigerator. The transport of this "“hose milk"” is connected both for the supplier and for the consumer with risks. On the other hand hose packing is due to its low weight and its in relation to group packing ecologically clearly considers.

Hose milk packing existed already for the 1960er years in different production variants, did not meet however at that time not the direct competition of the Tetra Paks, which were used at that time exclusively for H-Milch.

Child fruit juices, milk and cream

End of the 1960er years became acquainted with the population of the German Federal Republic the Tetra Pak first as a kleinformatige, child-friendly, pyramid-shaped "“genuine"” tetrahedron packing for Sunkist The form guaranteed safe conditions on each document, the vorgefertige perforation hole and the sturdy straw (natural from plastic) the drip-free benefit, which many parents and children appreciated. Besides there were also still the likewise 0.5 l H-milk-packing for the household.

In the GDR there were for many decades both milk beverages for school children and coffee-suspect (Kondensmilch) in packing of the original filling up technology. In addition there were stackable hexagonal boxes, since the tetrahedrons cannot be stacked in crates.

Alternative concept transparency bag

This cult beverage in the middle of the 1970er was displaced nevertheless years for his part by the hose-similar products with the name Capri sun owing to a substantial advertising campaign. In order to compensate the disadvantage of the hose milk, one had trained a supporting crease, which ensured to some extent safe conditions. Who did not want to push however the straw in the correct angle and the appropriate Kraft into the hardly perceptible opening, a bad surprise could experience, since the container either at both sides perforated or the stem by a break became useless.

Further development

Only one opened a second production work to 1981 in Berlin, whereby the choice of location of the later political development in front-seized involuntarily. Since 1973 the company in Stuttgart maintains its own research lab for food chemistry, which serves primarily quality control. (Center: High home at the Main).

World-wide one sold in the year 2002 approximately 98 billion packing with 56 billion litres at filled up products and a conversion of nearly 7.5 billion euro.

Owing to a successful advertising campaign with the simple "“Tetra Pak - somehow more clever!"” the company could establish their packing concept world-wide, so that one (2003) possesses addresses with altogether nearly 21,000 coworkers in 165 countries. Alone 62% of the conversion are allotted to the milk sector, with which the company has a market share of 85 per cent.

In the year 2004 the advertising statement particularly concentrated on the opacity and thus a crucial advantage in relation to glass and foil packing regarding the durability in addition, on the receipt of the Vitamine in milk and fruit juices.

It gave changes at the packing in the run the time frequently. For the introduction mostly folded lax ones were used, which must be lifted up. For rectangular cardboards also the Giebelfaltung was then used. For some years strengthens again-lockable drains and/or turning catches used.

Extension of the product range

After in the course of the years all possible final products of the apple mash found their packing in the Tetra Pak up to the Zitrussaft, the company is to all appearances particularly proud on it to be able to offer also for food, which was reserved long time of the can, coated cardboard packing. So packing for vegetable products is now an additional market segment. A well-known customer is the company Bonduelle, who is in the 1980-he 1980 with the Slogan "“Bonduelle the famose/tender vegetable from the box"” recruited.

Recycling

Due to the criticism at the one-way package the box became Sammelges some years ago in Austria. Ltd. in the life called, which supplies empty Tetrapaks of the consumers of the material recycling.

Classification

The enterprise reached that Tetrapak is used today as synonym for all similar group material packing. With this actual term monopoly she attained a position, which reached only few other marks as for example speed with the paper handkerchiefs or adhesive tape with the Tesa film. The product is accepted by the consumers, the handling of some of the different patent catches is felt to a large extent however every now and then as malicious.

Today the usually-sold product of the enterprise is the Tetra in such a way specified Brik, which is colloquially usually called Tetra Pak or Tetrapak. This concerns a packing, in which liquid food is transported and sold. It consists of with aluminum and plastic foil coated cardboard. The aluminum foil ensures thereby for it that the cardboard becomes light and oxygen impermeable, the plastic foil prevented that aluminum is attacked by sour liquids as for instance fruit juice.

Tetra Brik packing represent an alternative to the conventional pledge bottles from plastics or glass. Contrary to these an empty Tetra Brik packing takes folded up less place. In addition it weighs clearly less than glass (a 1l-Verpackung weighs approx. 26 g), so that a transport goes more pollution free.

Due to their standardized size Tetra Briks are stackable. A further advantage is in the fact that the empty packing in form of a role, which - depending upon packing volumes - can contain up to 18.000 packing, to the filling up enterprise to be supplied. On a euro-pallet find up to six of such roles place, i.e. up to 108.000 packing. On the same surface against it only few hundred empty glass or plastic bottles can be transported.

The Tetra Laval company

1993 united Tetra Pak with Alfa Laval, to the Tetra Laval group. Since that time the offer of the company covers also different filling up and packaging installations.

Headlines

• November 2005: recalls Tetra Pak packed baby milk in Italy, since during the filling the substance ITX from the pressure ink arrived into contents. Also Milupa is concerned. Tetra Pak exposes production to the packing with ITX ink.
• February 2006: Further cases with fruit juices with clear excess of the limit values become admit. Also the competition product Elopak is concerned.

Related links

• Official German homepage

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• Tetra Pak
  Tetra Pak processing and packaging systems make economical use of resources. The aseptic technology is developed to treat the products gently.


• Tetra Pak. About processing, packaging and aseptic technology.
  Tetra Pak processing and packaging systems make economical use of resources. The aseptic technology is developed to treat the products gently.