Vitamalz is a German Malzbier mark.
After 1920 the food technologist Fritz lux in Weihenstephan had succeeded to open from the plasma of yeast cells Vitamin B in the same year Malzbier was invented by Ferdinand the Glaab. The appropriate manufacturing process thereupon of the VITA lux company patents. The birth of Vitamalz was the year 1931: The brewery from blessed city acquires the patent and produces immediately Malzbier under the label name VITAMALZ. Until into the 1960er years inside Vitamalz was produced exclusively by the brewery 1970 created these however together with other beverage manufacturers the Vitamalz group, whose members commit themselves to it Vitamalz after uniform prescription to brew.
Since after a judgement of the Federal High Court Malzbier no more than such may not be designated, Vitamalz is sold from now on as Malztrunk. With an alcohol content of under 0,1%, it is to be regarded strictly speaking also rather as refreshment beverage as beer. Nevertheless the name Malzbier, also with other kept itself colloquial until today.
Indicated ones added are water, barley malt, glucose Fructose syrup, carbonic acid, coloring material E 150c and hop excerpt.
While beer stands generally rather for tavern and thick bellies, Vitamalz in advertising spots presents itself as sporty refreshment beverage and addresses themselves primarily to young humans. Old-established beer lovers is the high sugar content rather a thorn in the eye. From 2003 to 2005 Vitamalz initiated the "King OF The monster Dunk" - route across completely Germany, on which young Basketballer and Cheerleader were allowed to prove a their being able. , The popular Malztrunk starts 75 years after the first bottle Vitamalz 2006 a new advertising offensive. Thus the anniversary year with an indicator campaign in the Retro Look, a fire-new Internet appearance, current actions and profit plays is celebrated.
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